Content formats and KPIs list to reduce subscriber churn for subscription based eCommerce businesses [INFOGRAPHIC]

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Customers unsubscribe to your product or service when they see that the amount being paid doesn't really match the value delivered by your offer.

While this is the main perception - it can occur due to many reasons even if you have a good subscription product:

Unmet expectations
Low customer engagement
Unfamiliarity with the product
Cognitive Dissonance
Lack of brand connectivity
Competitor products
Decision fatigue
Inadequate customer support

Publishing the right content can help address all the above 8 problems to help retain subscribers.

In this infographic, we have listed the customer education content formats to follow and what KPIs to track to understand ROI.

It is useful for content marketing managers, marketing teams, and eCommerce business owners who are in need of improving their customer retention rates for their subscription-based eCommerce products.

Note:

If you plan to use our infographic as an image in your blog posts, please provide a link back to our website - merrative.com

About Merrative

At Merrative, we aim to build a collective of writers, analysts, scholars, and journalists to create and discuss thought-provoking content.

We aim to create a one-stop place to access human expertise to publish thought leadership content — starting with newsletters.

Based on your content strategy, we can help you publish below 4 types of newsletter formats:

Case Studies Newsletter – Breaks down real wins and success stories to demonstrate authority.
Data Stories Newsletter – Turns industry data and trends into clear, actionable insights.
Industry Expert Interview Newsletter – Extracts frameworks and lessons from expert conversations.
Content Curation Newsletter – Curates the most important ideas with takeaways and links so readers don’t have to.

Check our portfolio newsletters for samples

We can pull this off, because we ourselves run a portfolio of newsletters for these formats:

Media First Brand:

Type: Case Studies Newsletter shared twice a month

Join 1400+ content marketers and founders learning from our content strategy case studies and content asset examples across the internet.

Read Media First Brand

AppliedAI Trends:

Type: Data Stories and Trend Analysis Newsletter shared twice a month

Get one-pager AI trends intelligence reports on AI-impacted jobs roles, AI tools adoption trends, AI-first business ideas materialized, and noteworthy benchmarks.

Read AppliedAI Trends