Customers unsubscribe to your product or service when they see that the amount being paid doesn't really match the value delivered by your offer.
While this is the main perception - it can occur due to many reasons even if you have a good subscription product:
- Unmet expectations
- Low customer engagement
- Unfamiliarity with the product
- Cognitive Dissonance
- Lack of brand connectivity
- Competitor products
- Decision fatigue
- Inadequate customer support
Publishing the right content can help address all the above 8 problems to help retain subscribers.
In this infographic, we have listed the customer education content formats to follow and what KPIs to track to understand ROI.
It is useful for content marketing managers, marketing teams, and eCommerce business owners who are in need of improving their customer retention rates for their subscription-based eCommerce products.
If you plan to use our infographic as an image in your blog posts, please provide a link back to our website - merrative.com
Need help with publishing customer education content?
If you would like some help in understanding and executing content formats that enable customer education for your eCommerce subscription business - feel free to book a free strategy call.
We can help you publish long-form middle-of-the-funnel blogs, webinars, podcasts, newsletters, ebooks, and much more that will help you clearly position your subscription product or service in front of your existing subscribers.
Merrative is a community-led marketplace to create and engage in thought leadership literature like books, articles, and research papers.
We help create long-form content for creators and brands, while also finding suitable audiences among our 4000+ community of readers, writers, journalists, and scholars.
A downloadable PDF and PNG version of the infographic