LinkedIn thought leadership content creation system
Creating content consistently on LinkedIn is hard - unless you have a system to do so.
Sharing a content creation system we designed to help our clients at Merrative to write thought leadership posts, articles, webinar events, and newsletters.
The LinkedIn thought leadership content creation system is a workbook that will help you -
- Define your target audience
- Define your original opinions
- Define content cluster topics
- Create a content distribution checklist
- Resources section to save post inspiration
The download is free of cost.
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About Merrative
At Merrative, we aim to build a collective of writers, analysts, scholars, and journalists to create and discuss thought-provoking content.
We aim to create a one-stop place to access human expertise to publish thought leadership content — starting with newsletters.
Based on your content strategy, we can help you publish below 4 types of newsletter formats:
- Case Studies Newsletter – Breaks down real wins and success stories to demonstrate authority.
- Data Stories Newsletter – Turns industry data and trends into clear, actionable insights.
- Industry Expert Interview Newsletter – Extracts frameworks and lessons from expert conversations.
- Content Curation Newsletter – Curates the most important ideas with takeaways and links so readers don’t have to.
Check our portfolio newsletters for samples
We can pull this off, because we ourselves run a portfolio of newsletters for these formats:
Media First Brand:
Type: Case Studies Newsletter shared twice a month
Join 1400+ content marketers and founders learning from our content strategy case studies and content asset examples across the internet.
AppliedAI Trends:
Type: Data Stories and Trend Analysis Newsletter shared twice a month
Get one-pager AI trends intelligence reports on AI-impacted jobs roles, AI tools adoption trends, AI-first business ideas materialized, and noteworthy benchmarks.
Founder Leverage:
Type: Industry Expert Interview Newsletter shared once a month
Monthly briefs on how capital, ownership, and structure quietly shape business outcomes.
ReadTreats:
Type: Content Curation Newsletter shared every week
Join 6000+ readers receiving books, articles, films, videos, podcasts, and anime recommendations based on theme of the week
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We can build end-to-end newsletter system based on original data and insights that get recommended by your target audience.
Book a Free Strategy CallA Google Sheet document that you can view, copy, or download